Where Expertise Meets Experience

Curious Korea is a Seoul-based travel agency, inbound tour operator and destination management company (DMC), founded in 2022 by a team with over 15 years of experience in luxury travel, leisure, and MICE.

We design bespoke itineraries for groups of all sizes and purposes, from cultural immersions to contemporary luxury escapes. As local experts, we move beyond standard routes to reveal hidden destinations and authentic experiences that leave a lasting impression.

Each journey is thoughtfully crafted to reflect the vision of our partners and the expectations of their travellers. From seamless logistics to meaningful storytelling, our mission is to turn curiosity about Korea into lasting excitement and genuine connection.

We work exclusively B2B with travel agencies, tour operators and organisations. We do not sell leisure trips directly to individual travellers.

See how we work with partners →

Where the Journey Began

I’ve spent over 15 years designing travel experiences, working with partners and clients worldwide. Through it all, one thought kept returning: Korea has so much more to offer than most visitors ever see. I often thought, “If only they could experience the quiet corners, the way locals share a table, the mix of tradition and trend that makes Korea unique.”

In 2022, I decided to create something of my own: Curious Korea. It began with a simple intention to design thoughtful, personal journeys that feel immersive and genuinely local. Not standard routes, but curated experiences shaped by conversation, care, and connection.

From the start, I believed this couldn’t be built alone. Every journey comes to life thanks to our partners: guides, drivers, artisans, hotel teams, local experts, and my colleagues who bring their heart into every detail. Together, we don’t just make itineraries, we create experiences that leave a lasting impact.

This is only the beginning. My hope is that Curious Korea continues to grow with the right people, the right mindset, and the same curiosity that inspired its start. Thank you for being part of this journey.

— Flora Lee, co-founder & EVP