Where Expertise Meets Experience
Curious Korea is a Seoul-based travel agency, inbound tour operator and destination management company (DMC), founded in 2022 by a team with over 15 years of experience in luxury travel, leisure, and MICE.
We design bespoke itineraries for groups of all sizes and purposes, from cultural immersions to contemporary luxury escapes. As local experts, we move beyond standard routes to reveal hidden destinations and authentic experiences that leave a lasting impression.
Each journey is thoughtfully crafted to reflect the vision of our partners and the expectations of their travellers. From seamless logistics to meaningful storytelling, our mission is to turn curiosity about Korea into lasting excitement and genuine connection.
We work exclusively B2B with travel agencies, tour operators and organisations. We do not sell leisure trips directly to individual travellers.
See how we work with partners →
Where the Journey Began
I’ve spent over 15 years designing travel experiences, working with partners and clients worldwide. Through it all, one thought kept returning: Korea has so much more to offer than most visitors ever see. I often thought, “If only they could experience the quiet corners, the way locals share a table, the mix of tradition and trend that makes Korea unique.”
In 2022, Changjin and I started Curious Korea. It began with a simple intention to design thoughtful, personal journeys that feel immersive and genuinely local. Not standard routes, but curated experiences shaped by conversation, care, and connection.
From the start, I believed this couldn’t be built alone. Every journey comes to life thanks to our partners: guides, drivers, artisans, hotel teams, local experts, and my colleagues who bring their heart into every detail. Together, we don’t just make itineraries, we create experiences that leave a lasting impact.
This is only the beginning. My hope is that Curious Korea continues to grow with the right people, the right mindset, and the same curiosity that inspired its start. Thank you for being part of this journey.
— Flora Lee, co-founder & Managing Director
What Makes Us Different
We believe quality travel starts with intention and ends with impact.
01
Local Expertise
On the ground in Korea, we deliver both iconic
highlights and hidden gems with insider knowledge.
02
Attention to Detail
Small details, big difference.
Every element planned with care.
03
Creativity
Fresh ideas and unique experiences.
Never off the shelf.
04
Communication
Accurate and honest updates.
You’ll always know what’s happening.
05
Tailored Planning
Every programme designed around your travellers.
Not one-size-fits-all.
The People
We build people,
they build programmes.
One team in Seoul. Small enough to stay close to every programme, experienced enough to handle everything from private FIT to large international groups.
From two desks in Seoul
A conversation with our co-founders
How did Curious Korea begin?
Flora Agencies kept telling us Korea was on their clients’ wish lists, but hard to sell with confidence. We wanted to be the partner who closes that gap.
Changjin It started with two desks in Seoul. Flora read the briefs, and I built the company around them so she could keep reading.
What does “curious” mean to you?
Flora Your question, our curiosity, an answer. Our mark is a question mark meeting the C, and together they become an exclamation mark.
Changjin Asking one more question than the brief requires. That extra question is often where the better option appears.
What should partners expect from you?
Changjin That none of it requires them to be in Korea. We work exclusively B2B, and your client relationship stays yours.
Flora The details nobody asked for. Once, our operator saw a yacht arrival running into dinner and built in fifteen minutes for guests to freshen up.
Leadership
Flora Lee
Co-founder & Managing Director
With more than fifteen years in Korean inbound travel, Flora leads our operations and sales team, and sets the standard every programme is built to.
Changjin An
Co-founder & CEO
Changjin sets the company’s direction and runs the partnerships, systems and back office behind it, so the team can stay close to your programme.
The team
Mirium
Director, Spanish & LATAM Market
“Keeper of Late Dinners”
Sheon
Senior Project Manager
“The Calm in the Storm”
Chloe
Project Manager
“Class Captain”
Ella
Project Manager
“The Click Queen”
Gavy
Project Manager
“Chief Taste Tester”
Luna
Project Manager
“The Hidden Gem Hunter”
Ray
Project Manager
“The Human Timetable”
Sue
Project Manager
“Wordsmith-in-Chief”
Bbomi
Chief Happiness Officer
“Does not answer emails”
What We Offer
As a full-service DMC, Curious Korea delivers a wide range of premium travel programmes across Korea for our international partners.
Every journey is built with care, flexibility, and attention to detail.
Customised Travel Experiences
Personalised trips designed around each client’s interests and style
Incentive & Corporate Travel
Tailored reward programmes and organised business travel
Luxury Itineraries
Exclusive travel plans with premium services and comfort
Logistics and VIP Handling
Seamless coordination and personalised services
University & Educational Programmes
Structured trips supporting learning and cultural exchange
Group Series
Ready-made group tours with coordinated schedules
Business Travel & Delegation
Professional travel arrangements for meetings and official visits
Shore Excursions
Curated short tours for cruise travellers during port stops
Our Commitment
Travel that gives back to the places it visits
We design journeys so that more of what our travellers spend stays where they travel — and so that the Korea they meet is the real one, looked after for the next visitor.
Local first
Family-run restaurants, independent guides, and regional workshops before chains — in the small towns as much as in Seoul.
Beyond the crowded top ten
We route travellers into regions most itineraries skip, spreading the benefit of tourism past the usual few streets.
Respect built in
Smaller groups, briefed travellers, and partners who know that temples, markets and villages are places people live — not backdrops.
News from Curious Korea
Curious Korea Joins The Conscious Travel Foundation
Oct 26, 2026
Curious Korea has joined The Conscious Travel Foundation, taking another step towards more responsible tourism, meaningful local experiences, and a sustainable future for travel in South Korea.
Curious Korea Returns to WTM London 2026 - Stand N9-510
Sep 09, 2026
We will be exhibiting at WTM London on 3–5 November 2026 — book a meeting with our team to plan your 2027 Korea programmes.
Site Update: Refreshed Itineraries, Experiences and FAQ
Sep 08, 2026
Our September content review is live — updated entry rules (K-ETA and e-Arrival Card), revised sample itineraries and refreshed experience pages.
Curious Korea Launches New Website
Dec 10, 2025
We've launched our updated website with clearer destination information, regional introductions, sample itinerary routes, and a more detailed request template.
Curious Korea Wraps Up a Successful WTM London 2025
Nov 07, 2025
We connected with over 100 partners, shared new Korea travel ideas for 2026–2027, and strengthened key industry relationships.