Sample Journey
K-Wave Korea Tour (9D 8N)
Seoul (4N), Jeonju (1N), Busan (2N), Seoul (1N)
Day by Day
Day 1 — Seoul
Arrive at Incheon International Airport, where our team meets you and transfers you to your hotel in Seoul. The rest of the day is yours to rest and settle in.
Day 2 — Seoul
In Seoul, dive into K-culture through a professional K-pop dance workshop, album and photo-card cafés, and trend hubs like Hongdae, Ikseondong, Seongsu, and Apgujeong-Cheongdam. Today: N Seoul Tower, Changdeokgung Palace, Deoksugung Stone Wall Path and Naksan Park.
N Seoul Tower
The observation tower on Namsan that anchors the Seoul skyline, reached by cable car or a wooded walk. The deck gives a 360-degree view of the city; the padlock terraces and the evening light show are the crowd-pleasers.
Changdeokgung Palace
Joseon's most intact palace, built in 1405 and laid out to follow the slope of the hill rather than a grid. Behind the throne halls lies the Secret Garden, where pavilions and lotus ponds sit among old trees — a UNESCO site best seen on the guided garden walk.
Deoksugung Stone Wall Path
A gently curving lane along the stone wall of Deoksugung Palace, lined with ginkgo trees that turn gold in autumn. Cafés, small museums and the old Jeong-dong legation quarter make it Seoul's favourite slow walk, by day or under the lamps at night.
Naksan Park
A low hill on Seoul's old city wall with one of the easiest skyline views in the capital. Follow the restored fortress wall past the Ihwa mural village at dusk, when the lights come on across Dongdaemun and Namsan.
Day 3 — Seoul
Visit popular drama filming spots such as N Seoul Tower and riverside parks, then continue to Jeonju, whose hanok village has framed countless period productions. Today: COEX Aquarium, Bukchon Hanok Village, Lotte World and Insadong Cultural Street.
COEX Aquarium
A large city-centre aquarium beneath the COEX complex in Gangnam, with sixteen themed zones and a walk-through shark tunnel. An easy half-day for families, and a rainy-day fallback that sits beside the Starfield Library and the shopping mall.
Bukchon Hanok Village
A hillside neighbourhood of hundreds of traditional hanok houses tucked between Gyeongbokgung and Changdeokgung palaces. Its narrow lanes are still lived in today, which gives every alley view of tiled roofs and the city skyline an authentic, everyday charm.
Lotte World
Korea's best-known theme park, with an indoor adventure hall under a glass dome and the outdoor Magic Island on Seokchon Lake. Rides, parades and an ice rink make it a reliable full day for families in any weather.
Insadong Cultural Street
Seoul's traditional arts district, where antique dealers, calligraphy brush shops, galleries, and tea houses line a single walkable street. It is the easiest place in the city to browse Korean crafts and pick up a meaningful souvenir.
Day 4 — Seoul
A full day in Seoul, taking in Gwangjang Market, Dongdaemun Design Plaza, Gyeongbokgung Palace and Bukchon Cultural Center.
Gwangjang Market
Korea's first permanent market, trading for over a century and now famous for its street food alley — mung-bean pancakes sizzling on griddles, mayak gimbap, and raw beef tartare eaten shoulder-to-shoulder with locals.
Dongdaemun Design Plaza
Zaha Hadid's silver, curving landmark anchors Seoul's 24-hour fashion district. Design exhibitions, night markets, and the LED rose garden make it the city's signature stop for contemporary architecture lovers.
Gyeongbokgung Palace
The grandest of Seoul's five royal palaces, built in 1395 as the seat of the Joseon dynasty. Watch the royal guard changing ceremony at Gwanghwamun Gate, then wander past throne halls and lotus-pond pavilions with Bugaksan Mountain rising behind the rooflines.
Bukchon Cultural Center
A restored hanok that serves as the gateway to Bukchon, offering exhibitions and hands-on programmes on traditional Korean living. A good first stop to understand the village before exploring its lanes.
Day 5 — Jeonju
Travel on to Jeonju, visiting Jeonju Hanok Village, Omokdae and Imokdae Historic Sites, Jaman Mural Village and Gyeonggijeon Shrine.
Jeonju Hanok Village
Korea's largest cluster of traditional hanok houses, this rare urban village gathers some 700 tiled-roof homes around Gyeonggijeon Shrine and Jeonjuhyanggyo. Visitors can stay overnight in a hanok or step into the Hanok Life Experience Hall to see how these homes were lived in.
Omokdae and Imokdae Historic Sites
Set on a hillside overlooking Jeonju, Omokdae marks the spot where Yi Seong-gye paused to celebrate victory before he became King Taejo. Across the way, Imokdae recalls his ancestors, with memorial stones bearing calligraphy by Emperor Gojong.
Jaman Mural Village
On the hillside just across from the Hanok Village, this small neighbourhood was settled by Korean War refugees along a maze of narrow lanes. Since 2012 more than 40 murals have brightened its walls, and many old houses now hold cafes, guesthouses, and restaurants.
Gyeonggijeon Shrine
Founded in 1410, this historic shrine safeguards the portrait of King Taejo, founder of the Joseon dynasty. Its main hall, stone walls, and bamboo grove form a serene pocket of old Korea within the city, and its cinematic setting has made it a favourite backdrop for period dramas.
Day 6 — Busan
Finish in Busan, exploring Gamcheon Culture Village, the film festival district, Busan Cinema Center and scenic coastal walks that frequently appear on screen. Today's stops include Gamcheon Culture Village, Busan Tower, Songdo Cloud Walk and Dalmaji Road.
Gamcheon Culture Village
A hillside maze of pastel houses, murals, and art installations overlooking the sea — once a refugee settlement, now Busan's most photographed neighbourhood. Follow the fish-shaped trail markers to hidden viewpoints and craft studios.
Busan Tower
The 120-metre observation tower in Yongdusan Park above Nampo-dong, with views over the port, the bridges and Yeongdo Island. Best in the early evening, when the harbour lights come up and the tower's own light show begins.
Songdo Cloud Walk
A curving skywalk that loops out over the water at the eastern end of Songdo Beach, with glass panels underfoot. It links to Geobukseom Island and makes a short, breezy stop on the way round Busan's western shore.
Dalmaji Road
The cherry- and pine-lined pass that climbs from Haeundae Beach towards Songjeong, dotted with cafés and galleries looking out to sea. Dalmaji means moon-viewing, and the hilltop is exactly where Busan goes to watch it rise.
Day 7 — Busan
A full day in Busan, taking in Haeundae Beach, BIFF Square, Haeundae Market and Haedong Yonggungsa Temple.
Haeundae Beach
Busan's signature beach — a 1.5-kilometre curve of white sand backed by hotels and the city skyline. Beyond high summer it is a place for a morning walk, a coastal train ride to Songjeong and sunset drinks along the promenade.
BIFF Square
The lively heart of Busan's film district, birthplace of the Busan International Film Festival. Handprints of film stars dot the pavement between street-food stalls famous for ssiat hotteok — seed-stuffed sweet pancakes.
Haeundae Market
A compact traditional market one block from Haeundae Beach, beloved for grilled eel, fish cakes, and winter street snacks. The perfect detour between beach walks for a taste of everyday Busan.
Haedong Yonggungsa Temple
One of Korea's rare seaside temples, set directly on the rocks of the northeast coast. Arrive early to hear chanting over the waves — the sunrise views from the stone bridge are among Busan's most memorable scenes.
Day 8 — Seoul
Travel on to Seoul.
Day 9 — Seoul
Free time in Seoul until your transfer to Incheon International Airport for the flight home.
Along the Way
Signature places in the cities on this route — swipe through each stop.
Seoul
Changdeokgung Palace
Joseon's most intact palace, built in 1405 and laid out to follow the slope of the hill rather than a grid. Behind the throne halls lies the Secret Garden, where pavilions and lotus ponds sit among old trees — a UNESCO site best seen on the guided garden walk.
Deoksugung Stone Wall Path
A gently curving lane along the stone wall of Deoksugung Palace, lined with ginkgo trees that turn gold in autumn. Cafés, small museums and the old Jeong-dong legation quarter make it Seoul's favourite slow walk, by day or under the lamps at night.
Naksan Park
A low hill on Seoul's old city wall with one of the easiest skyline views in the capital. Follow the restored fortress wall past the Ihwa mural village at dusk, when the lights come on across Dongdaemun and Namsan.
N Seoul Tower
The observation tower on Namsan that anchors the Seoul skyline, reached by cable car or a wooded walk. The deck gives a 360-degree view of the city; the padlock terraces and the evening light show are the crowd-pleasers.
COEX Aquarium
A large city-centre aquarium beneath the COEX complex in Gangnam, with sixteen themed zones and a walk-through shark tunnel. An easy half-day for families, and a rainy-day fallback that sits beside the Starfield Library and the shopping mall.
Bukchon Hanok Village
A hillside neighbourhood of hundreds of traditional hanok houses tucked between Gyeongbokgung and Changdeokgung palaces. Its narrow lanes are still lived in today, which gives every alley view of tiled roofs and the city skyline an authentic, everyday charm.
Lotte World
Korea's best-known theme park, with an indoor adventure hall under a glass dome and the outdoor Magic Island on Seokchon Lake. Rides, parades and an ice rink make it a reliable full day for families in any weather.
Insadong Cultural Street
Seoul's traditional arts district, where antique dealers, calligraphy brush shops, galleries, and tea houses line a single walkable street. It is the easiest place in the city to browse Korean crafts and pick up a meaningful souvenir.
Gwangjang Market
Korea's first permanent market, trading for over a century and now famous for its street food alley — mung-bean pancakes sizzling on griddles, mayak gimbap, and raw beef tartare eaten shoulder-to-shoulder with locals.
Dongdaemun Design Plaza
Zaha Hadid's silver, curving landmark anchors Seoul's 24-hour fashion district. Design exhibitions, night markets, and the LED rose garden make it the city's signature stop for contemporary architecture lovers.
Gyeongbokgung Palace
The grandest of Seoul's five royal palaces, built in 1395 as the seat of the Joseon dynasty. Watch the royal guard changing ceremony at Gwanghwamun Gate, then wander past throne halls and lotus-pond pavilions with Bugaksan Mountain rising behind the rooflines.
Bukchon Cultural Center
A restored hanok that serves as the gateway to Bukchon, offering exhibitions and hands-on programmes on traditional Korean living. A good first stop to understand the village before exploring its lanes.
Jeonju
Jeonju Hanok Village
Korea's largest cluster of traditional hanok houses, this rare urban village gathers some 700 tiled-roof homes around Gyeonggijeon Shrine and Jeonjuhyanggyo. Visitors can stay overnight in a hanok or step into the Hanok Life Experience Hall to see how these homes were lived in.
Jaman Mural Village
On the hillside just across from the Hanok Village, this small neighbourhood was settled by Korean War refugees along a maze of narrow lanes. Since 2012 more than 40 murals have brightened its walls, and many old houses now hold cafes, guesthouses, and restaurants.
Gyeonggijeon Shrine
Founded in 1410, this historic shrine safeguards the portrait of King Taejo, founder of the Joseon dynasty. Its main hall, stone walls, and bamboo grove form a serene pocket of old Korea within the city, and its cinematic setting has made it a favourite backdrop for period dramas.
Busan
Busan Tower
The 120-metre observation tower in Yongdusan Park above Nampo-dong, with views over the port, the bridges and Yeongdo Island. Best in the early evening, when the harbour lights come up and the tower's own light show begins.
Songdo Cloud Walk
A curving skywalk that loops out over the water at the eastern end of Songdo Beach, with glass panels underfoot. It links to Geobukseom Island and makes a short, breezy stop on the way round Busan's western shore.
Dalmaji Road
The cherry- and pine-lined pass that climbs from Haeundae Beach towards Songjeong, dotted with cafés and galleries looking out to sea. Dalmaji means moon-viewing, and the hilltop is exactly where Busan goes to watch it rise.
Haeundae Beach
Busan's signature beach — a 1.5-kilometre curve of white sand backed by hotels and the city skyline. Beyond high summer it is a place for a morning walk, a coastal train ride to Songjeong and sunset drinks along the promenade.
Gamcheon Culture Village
A hillside maze of pastel houses, murals, and art installations overlooking the sea — once a refugee settlement, now Busan's most photographed neighbourhood. Follow the fish-shaped trail markers to hidden viewpoints and craft studios.
BIFF Square
The lively heart of Busan's film district, birthplace of the Busan International Film Festival. Handprints of film stars dot the pavement between street-food stalls famous for ssiat hotteok — seed-stuffed sweet pancakes.
Haeundae Market
A compact traditional market one block from Haeundae Beach, beloved for grilled eel, fish cakes, and winter street snacks. The perfect detour between beach walks for a taste of everyday Busan.
Haedong Yonggungsa Temple
One of Korea's rare seaside temples, set directly on the rocks of the northeast coast. Arrive early to hear chanting over the waves — the sunrise views from the stone bridge are among Busan's most memorable scenes.
UN Memorial Cemetery
The only United Nations cemetery in the world, honouring the UN forces of 22 nations, with soldiers from 11 countries laid to rest here after the Korean War. Its quiet lawns and memorial halls offer a moving counterpoint to Busan's beach energy.
Busan Air Cruise
A 1.62-kilometre cable car gliding 86 meters above the sea at Songdo Beach, with crystal-floor cabins for the brave. The ride links the beach to Amnam Park's coastal cliffs and walking trails.
Gwangalli Beach
A 1.4-kilometre crescent of sand facing the lit-up span of Gwangan Bridge — Busan's favourite evening spot. Cafés and seafood restaurants line the shore, and weekend drone shows light up the night sky over the water.
Jagalchi Market
Korea's largest seafood market, run for generations by the famously spirited "Jagalchi ajumma" fishmongers. Pick your catch downstairs and have it served minutes later in the upstairs restaurants overlooking the harbour.